ideas
COPYWRITING
& creative
Banks.Snacks.Cats.
Planes. Trains. Automobiles.
Through—the—line campaigns that move and motivate.
Hello.
For over 15 years, I've been generating winning ideas and working words for agency big brands including Volvo, Heathrow, Subway and Lloyds Bank. Writing in-house too, I’ve helped Clarks, M&S and Dyson to sell shoes with stories, revamp diffusion lines and launch pioneering machines globally.
Before advertising and marketing, I was in manufacturing, fashion styling at The Sunday Times Style, and writing for the Independent. It’s this mix that makes for consumer-driven creativity geared to solve real business problems – attracting new customers and turning existing ones into your brand’s biggest fans.
Get in touch
Campaign concepts
Copywriting
Tone of voice development
Digital best practice workshops
CRM and content strategy consultancy
hellobaileycopy@gmail.com
The work
Latest project
English Heritage TV ad
2023
Awards
DMA Gold 2022
Halifax | Email
DMA Silver 2017
GWR | Best Use of Door Drops
DMA Silver & Bronze 2017
Pets at Home | Best Use of Mobile and Best Loyalty Programme
Client list
Volvo
Brand’s best ever selling car launch, digital campaigns, B2B comms transformation.
Lloyds Bank
New product campaign launches, CRM transformation.
Pets at Home
Copy brand guardian, loyalty 100% increase - 5m to 10m members, integrated campaigns, CRM, double DMA award winner.
Heathrow
Copy brand guardian, CRM and loyalty development; retail campaigns
GWR
Copy brand guardian, CRM transformation taking the brand to the top of transport consumer polls, DMA award winner.
Peperami
Copy brand guardian and voice of the famous sausage; multiple awareness and activation campaigns.
Halifax
Integrated campaigns, CRM, DMA award winner.
English Heritage
Boosted charity’s membership numbers to over 1.2 million for first time ever, with integrated membership campaigns.
Dyson
Global copy for new machine launches and new digital customer journeys.
Superdry
Creator of brand’s first London Fashion Week presentation concept – with rave reviews.
M&S
Brand’s first unofficial online content ideator and copywriter.
Adidas
CGC activation. campaign for World Cup.
Diageo
Copy brand guardian for Guinness, Baileys, Johnny Walker, Haig, Gordon’s – digital, CRM, sampling and content.
Premier Inn
Copy brand guardian, plus B2B activation concepts and B2C CRM.