PETS AT HOME NEW PET CAMPAIGNHere from the start
New puppy or kitten on the way? There’s only one place to go for expert love and support, all the way.
The brief
To fill the gap in the market for solid advice and support for new pet parents for the whole journey – from preparation to pet adolescence. Bringing home a new kitten or puppy is an exciting time but the sense of responsibility itty coupled with many unknowns can be overwhelming.
The insight
Millennial and Gen Z are the fastest-growing pet-owning segment, they’re also likely to be first-time pet owners so would have more questions than most. We were to target them across the social and media channels they loved, including YouTube and instagram.
The solution
A truly empathetic campaign that showed Pets at Home as the go-to place for new pet owners at every stage. We repositioned the existing Puppy and Kitten clubs and showed their distinct support – answering owner questions ahead of time, presenting practical solutions and services, plus timely offers too.
The results
5 million humans reached
2,261 new loyalty members
£1.3m increase in potential annual revenue
