Volvo B2B digital TRANSFORM-ATIONBusiness by Volvo
After overseeing Volvo’s VQ fleet magazine for two years – editing and writing about self-drive cars, company car tax legislation and off-grid Swedish retreats – it was time for a total refresh.
The brief
To redesign and rethink content approach for Volvo’s fleet – including its printed magazine and Intentional Fleet website.
The insight
With a seismic shift to digital consumption, we needed to follow suit for Volvo business drivers and fleet managers,
We would need to position Volvo as the voice of truth in a confusing automotive landscape of rapid change.
A flurry of bitesize content would sustain attention spans and form a consistent relationship with our audience. Further, to gain more relevance, we would need to renew our focus on topical news, sustainability, industry innovations, and represent Volvo’s offering in a more tangible way on the global stage.
The solution
A new print magazine ‘Business by Volvo’, with more nuanced articles, integrated with our brand-new online Fleet Hub where readers can read on and interact with engaging polls, stats and snippets. And a multi-page, more navigable international fleet website for global markets (above). And all with a cohesive look and fee, distinct content pillars,
The results
5 mins avg. content hub read
20% growth for international fleet sales, with significant increases in sales to SMEs and large corporates
No. 1 Google search ranking
